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Product
Confidence Index

Thinktiv Decision Intelligence

How modern companies measure the alignment between their product strategy, product management practice, horizon roadmap, and commercial growth objectives.

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Built for Private Equity
& the Realities of Data & AI

TK

Elevate your data assets that unlock valuable AI-driven capabilities and hone the experiences that elevate your offering above the competition.

TK

Ground your product strategy and AI roadmap in the customer value drivers that will win market share and increase customer longevity.

TK

Mobilize with a prioritized action plan, tailored decision-making frameworks, cross-functional alignment, and foundational designs for your team to execute successfully.

Engagement Options

Stand Alone

AI Strategy Workshops & Assessments

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+ Commercial Strategy

Product Value
Architecture Programs

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+ Product Strategy

Sell-Side Product & AI-Centric Commercial Packaging

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“A fundamental breakthrough in aligning portfolio company product roadmaps to better commercial outcomes. With PCI, Thinktiv gave our investment team, operating partners, and portfolio CEOs a previously unthinkable view of gaps, risks, and opportunities within each company's product, AI, and growth strategies."

Hunter Witherington | Managing Partner, SSM Parnters

Our Decision Intelligence tools define how AI and data maturity contribute to growth, differentiation, and valuation expansion.

Key Questions Answered

  • How do we leverage AI to drive product and commercial differentiation?
  • Which AI capabilities will deliver the greatest customer and enterprise value?
  • How AI-ready are our data architecture and technical infrastructure?
  • What's our AI roadmap and go-to-market narrative?
  • How do we position our AI maturity to future investors and acquirers?
  • How can data assets be structured and monetized as long-term value drivers?
  • What organizational or capability gaps must be closed to operationalize AI at scale?

What We Deliver

  • AI Capability Assessment & Roadmap: Evaluate current AI maturity and build a focused integration roadmap aligned to market demand
  • Data Architecture & Monetization Strategy: Structure data assets as long-term value drivers with clear paths to competitive advantage
  • AI-Native Differentiation Design: Architect AI capabilities that create durable market position and pricing power
  • Organizational Readiness & Capability Building: Identify and close capability gaps required to operationalize AI at scale
  • Market Positioning & Investor Narrative: Position AI maturity and data leverage for commercial credibility and future transaction value
Ecosystem
Analysis

Using the Thinktiv AI Maturity Model™ as a guide, gain a better understanding of your competitors and their emerging strategies for leveraging AI capabilities to gain competitive advantage.

Gain insights into which adjacent players might emerge as threats as AI lowers competitive barriers.

Company
Diagnosis

Evaluate the AI maturity of your current product lifecycle and roadmap, to understand severity of risk and competitive gaps.

Identify key constraints— e.g. capital requirements, data infrastructure, organizational design and gaps, process impediments— that may undermine execution of an AI-centric product and business strategy.

Trends Impact
& Positioning

Understand how AI-accelerated secular trends will likely impact your industry and the overall value chain of your business.

Identify how AI may shift and accelerate competitive M&A strategies that could accelerate revenue displacement.

Customer Readiness
to Adopt

Through Voice of Customer (VOC) interviews, gain a preliminary understanding of your customers’ readiness to adopt AI-native tools and potential to churn.

Identify friction points across the existing customer journey which may be exposed to disruption from AI capabilities.

Program Deliverables
  • Competitive Landscape: AI Maturity Teardown
  • Organizational Readiness: AI Maturity
  • Value Chain of Risk
  • Secular Trend Risk Highlights Analysis
  • Voice of Customer: Interview Synthesis
  • Risk Scoring Model
  • Final Deliverable

Check out our case studies.

Acoustic
BVA + PVA
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OmniScience
BVA + ACC
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Classy
GRO + BVA + Accelerator
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Accelerator Bar

Quickly bring your strategy to market with our Accelerators.

Our elite GTM and Product Accelerators teams works closely with the BVA team, allowing them to start work during the BVA engagement.

 

Contact Us.

Let's talk about the right value creation strategy for your business or portfolio company.