Business Value Architecture™
Thinktiv’s BVA is the most holistic and impactful strategy program available to software-driven businesses and their investors.
Maximize revenue and valuation with product-centric strategy.
Partner with Thinktiv to build prioritized, actionable product & GTM strategies for your company. Align your entire organization to growth-driving strategic investments.
We use the term 'orders of magnitude' when asked to describe the ROI of our Thinktiv strategy and go-to-market transformation engagements.
Steve Flagg |CEO, Supplyframe
Co-create high impact strategic initiatives.
Prioritize your business' product and GTM investments for maximum revenue and valuation outcomes.
Weeks 1 - 3
Diagnostic research involves a comprehensive review of the client's business model, vision, product & GTM strategies, processes, competition, pricing/packaging, and revenue health signals.
Thinktiv's diagnostic research includes management team discovery workshop and one-on-one discovery interviews with key team members.
Market ecosystem research reveals market white space and specific differentiation opportunities for product & service offerings.
Thinkiv's Market Ecosystem & Positioning Assessment provides recommendations for claiming category leadership in target markets.
Weeks 4 - 8
Voice of Customer (VOC) research uncovers and validates customer needs, pain points, and demand signals.
Thinktiv's VOC work includes both qualitative and quantitative methods to determine which products & services create the most value and/or have competitive risk factors.
VOC research also surfaces ideal customer profiles and opportunities for new and/or enhanced revenue streams.
Weeks 9 - 10
Strategy Architecture brings together the insights and research from the entire engagement, creating a prioritized strategy of the most impactful value-creation opportunities.
Messaging Architecture outlines the client's new category leadership positioning, and provides a foundation for the downstream go-to-market and product transformations.
Weeks 1 - 10
Product Strategy builds on the diagnostic, market ecosystem, & VOC research, and works in tandem with GTM optimization.
Value Creation Levers™, such as investment prioritization for specific products and revenue lines, are developed and analyzed against the client's Total Addressable Market (TAM).
GTM Optimization builds on the diagnostic, market ecosystem, & VOC research to develop the client's Ideal Customer Profile (ICP) and recommended Pricing & Packaging Architecture.
Immediately Actionable Recommendations.
Prescriptive, actionable outputs delivered throughout the program. Our definition of success includes alignment and buy-in, so that management teams are ready to put plans into action.
Product Prioritization Strategy
GTM Positioning & Messaging Strategy
Value Proposition Architecture
Pricing & Packaging Architecture
Business Opportunity Assessment
Market Ecosystem & Positioning Assessment
Value Creation Levers
Ideal Customer Profiles
Voice of Customer Insights
Full Voice of Customer Survey Results & Charts
Customer Interview Guide & Online Survey
Management Kickoff & Workshop
Bi-weekly Presentation Decks for Co-Creation and Collaboration
Check out our BVA case studies.
Quickly bring your strategy to market with our Brand & Product Accelerators.
Let's talk about the right value creation strategy for your business or portfolio company.