“We use the term 'orders of magnitude' when asked to describe the ROI of our Thinktiv strategy & go-to-market transformation engagements.”
- Steve Flagg, CEO & Founder
Structuring valuable assets into a category-winning vision, with a monumental exit.
Supplyframe partnered with Thinktiv to develop a focused commercial narrative that would increase their enterprise value, which ultimately paved the way for a successful acquisition by Siemens.
BUSINESS VALUE ARCHITECTURE
re-architecture of the Supplyframe website. This aligned their GTM messaging with, and expanded upon, their new, unified narrative.
We then developed revenue prioritization frameworks for all the services, identifying key opportunities for digital service innovation.
Finally, Thinktiv packaged this all together into a positioning narrative with a messaging architecture focused on Supplyframe's solution differentiation.
This further honed and highlighted the immense opportunity to connect the dots with Supplyframe’s Design-to-Source Intelligence.
The new website turned 16 disparate brands into one product suite with a unified vision.
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