Let’s talk about what’s possible
Let’s talk about what’s possible.
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01 Thinktiv Business Value Architecture
02 Pre-Transaction Diligence
03 Post-Transaction Acceleration
04 M&A and Growth Strategy
05 Product Strategy
06 Go-to-Market Strategy
07 Brand Strategy
08 Customer-centered Innovation

Brand Strategy

Champion your customers

Communicate what matters — even when you don’t say a word. For company carve-outs, consolidation, or new entities, brand transformations offer a path to ignite customer bases and supercharge your go-to-market strategy.

Customer-centered Innovation

Speak your customer’s language

Find the words that work. Prioritize what matters. Define what’s next. We’ve spent tens-of-thousands of hours in interviews, surveys, and contextual studies alongside customers discovering what matters most to them — and turning those insights into business outcomes.

Go-to-Market Strategy

Activate your ideal customers

Bring clarity and focus to your sales and marketing activities. We’ve been selling software and technology-enabled services for nearly half a century. As a natural extension of our BVA, our Go-to-Market strategy ensures sales and marketing activations are providing value to you, and your customers.

M&A and Growth Strategy

Transaction strategies for growth

We augment your executive team with seasoned transaction experience. Gain insight into aligned deal flow and evaluate inbound opportunities in real-time while you maintain focus on the core business.

Post-Transaction Acceleration

Solutions for Enterprise Value Growth

Post-transaction, we help you design and execute corporate transformation initiatives. Our integrated programs accelerate your time-to-value horizon while enhancing long-term returns. Let’s get started with our prioritized Value Creation Roadmap.

Pre-Transaction Diligence

Protect Enterprise Value Integrity

Our pre-transaction diligence highlights hidden market, product, technical, and operational constraints. Our full-spectrum Diligence Reports identify opportunities and risks that impact asset valuation.

Product Strategy

Guarantee your customer’s loyalty

Great products deliver life-long advocates. Make significant improvements in Enterprise Value through compelling product design. Product Strategy is hard, trust a team of experts who have contributed billions of dollars in enterprise value through product innovation.

Thinktiv Business Value Architecture

Position for Maximum Enterprise Value

Thinktiv’s BVA is an organizational alignment tool that helps you maximize investment impact and long-term optionality. Use it to guide internal teams and external stakeholders to enterprise value. Our Business Value Architecture de-risks customer churn and increases the ROI of future strategic growth or R&D initiatives.


  • Product Strategists Product
  • Data Scientists Data Scientists
  • Behavioral Economists Behavioral
  • Market Analysts and quants Market Analysts
    & Quants
  • Financial Strategists Financial
  • Cultural Anthropologists Cultural
  • Storytellers Storytellers
  • Brand Managers Brand
  • UX UI Designers User Experience
    & UI Designers
  • Entrepreneurs Entrepreneurs
  • Customer Advocates Customer
  • Technologists and Architects Technologists
    & Architects

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Austin, TX|Downtown


Thinktiv invents a new line of revenue for Mattersight.

Website Work.Style
Blueprint Company Invention
Market Human Resources
Stage Public Company
Personality Matters.

Mattersight is an industry leader in call center analytics. However, as companies move toward self-service help, text-based services, and AI for customer support, traditional call center businesses must evolve — or face the inevitable outcome.

The executive team at Mattersight took a bold step forward and partnered with Thinktiv to invent Workstyle: A personality platform that organizations use to identify and remove personality barriers that prevent them from reaching maximum potential.

Thinktiv partnered with executive leadership to invent a new line of revenue on their personality IP — creating a link between their call center analytics and human resource office.
"We needed the absolute best product and brand leaders to pull this off. No other partner could have done this much, this fast, or this well. Thinktiv is the official definition of a Strategic Partner."
Jason Wesbecher | CMO Mattersight

Creating the cult of personality.

The lack of connection between people leads to low performance, unhappiness, and turnover. Nowhere is the need to identify and connect with someone more critical than during a support call with a customer.

Mattersight CEO Kelly Conway: “We all know how great it feels to instantly click with another person. Workstyle trains call center agents to create that kind of chemistry with both customers and co-workers. The result is a more satisfied customer and a more engaged agent.”

Doers. Organizers. Advisor. Which one are you? How do you work with a Connector? Enter Workstyle. The way to unlock workplace potential by creating a better understanding of how you work — and how you work with — your colleagues. By leveraging their existing personality-based technology, Workstyle unlocks employee performance with game-centric training, performance analysis, and behavior-change reinforcements.

Workstyle launched in 2016 enabling Mattersight to achieve its long-term vision of making personality an indispensable tool for the enterprise performance.

We created the leading workplace personality platform in just a year from design to development and launch.

Connection made.

Craig Howarth, Senior Director at Optum, said it best: “Workstyle is an effortless and engaging way to make personality part of our daily routine.”

The platform utilized best practice design and game mechanics to continuously engage, educate, and train participants in a fun and outcome-orientated manner.