Thinktiv Playbook: Market Leap

Socialware had built a successful brand and growing customer base around their initial product offering, which allowed large financial services and insurance companies to monitor and enforce compliant use of social media communication.  They came to Thinktiv in January 2011, looking to commercialize a second product, expanding their market and increasing the value of their product offerings.  Working in a 100-day sprint, Thinktiv conceived, designed and supported the launch of Socialware’s second product (Socialware Marketing), and executed a comprehensive refresh of the company’s market messaging, marketing website and sales collateral.  Within four months of starting the project, Socialware had signed a multi-million dollar flagship customer, which compressed the time between the company’s Series B and Series C financing to less than six months.  Today, Socialware is the unquestioned leading provider of social media marketing solutions for regulated industries.

Services:  Branding + Messaging + Website Design + Content/Collateral + Product Strategy + Product Development + UI Design + UX Design

Market Sector(s): Social Media Management, Social Media Monitoring, SaaS, B2B, Enterprise

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