Thinktiv Playbook: Amplifier
In 2010, QuickGifts was a 9-year old, bootstrapped startup that had built a sophisticated platform to support the online distribution and turnkey fulfillment of merchant gift cards. Traditionally focused on large, national brands, QuickGifts partnered with Thinktiv to shift its target market toward local merchants, who longed to compete for $110 billion in annual consumer gift card spending.
Since then, Thinktiv has remade the company’s brand, messaging and end user product experience, shifted QuickGifts’ partnering strategy, and helped raise over $2 million in growth capital. QuickGifts is now an unquestioned market leader in its space, with over 6,000 local merchants on its platform, and significant distribution relationships with leading online and big box retailers.
Services: Market Analysis + Business Development Strategy + Corporate Development Strategy + Capital Fundraising + M&A Advisory + Branding + Messaging + Website Design + Content/Collateral + Go-To-Market Strategy + Multi-channel Marketing Programs + Product Strategy + Product Development + UI Design + UX Design
Market Sector(s): Gift Cards, SMB, Local, e-Commerce, Technology-Enabled Services, B2B, B2C
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