Thinktiv Playbook: Advisory
Over several years, GasBuddy built a collection of data and media properties that made the company the definitive source for hyper-local retail gasoline prices. With over 100 million combined monthly web and mobile visits, GasBuddy exerted tremendous influence on consumer gas and convenience store spend, by allowing in-market consumers to find the most affordable, convenient retail fuel in their local area. After receiving inquiries from several interested acquirers, the company engaged an investment bank to execute a competitive process for selling the company. GasBuddy engaged Thinktiv to work alongside its bankers to create world-class, highly visual presentation materials that would be used to market the company to potential acquirers. The process was a rousing success, and GasBuddy was ultimately acquired by Oil Price Information Service (OPIS) in March 2013.
Services: M&A Advisory + Messaging + Content/Collateral + Go-To-Market Strategy
Market Sector(s): Energy, Mobile Media, Data Crowdsourcing, Information Services, B2C
Are you looking to make a big impression as you position to sell your company?