Thinktiv Playbook: Market Leap
Boundless Network was founded in 2005 with a mission to improve how organizations buy and manage branded merchandise, and has grown into a B2B category leader by delivering a full suite of technology solutions for managing promotional spend. Boundless Network engaged Thinktiv to turn an innovative new product idea into a commercial reality. In late 2012, the company recognized that they could give their customers more buying power by allowing diverse buyers inside and outside their organizations to consolidate their promotional spend. Boundless turned to Thinktiv to design and build a new “GroupBuy” product offering, which was successfully launched to market, and remains a key value driver for the company’s BuyerPortal product line.
Services: Go-To-Market Strategy + Product Strategy + UI Design + UX Design + Content/Collateral
Market Sector(s): Marketplace, e-Commerce, Business Services, B2B
Want to deploy new products that help your existing customers increase their purchase volumes?