Thinktiv Playbook: Strategic Advisory + Market Leap
Thinktiv acted as a key strategy advisor during the spinout of Angus Energy – a home heating oil hedging, advisory and finance firm - from Renaissance Re (NYSE: RNR) in 2012. Subsequently, we partnered with Angus to assist with the launch of Paygo, a revolutionary home heating oil financing product that allows cost-conscious consumers to monitor their heating oil tanks and pay only for what they have consumed, rather than paying for a full tank up front.
Thinktiv played a key role in defining the product strategy and branding for the Paygo service, which is now offered to end customers through a network of home heating oil dealers in the Northeast U.S. Thinktiv continues to play a significant role at Paygo as a market strategy and operational advisor to the firm.
Services: Market Analysis + Branding + Website Design + Content/Collateral + Go-to-Market Strategy + Business Development + Corporate Development + Capital Fundraising
Market Sector(s): Energy, Technology-Enabled Services, Financial Products, B2B, B2C
We know energy markets. We know financial services. We know how to help you win.