--- title: Siemens BVA Case Study image: https://www.thinktiv.com/hubfs/ShareHeader.png --- [Skip to content](https://www.thinktiv.com/case-studies/siemens#main-content) [![Thinktiv Logo-1](https://www.thinktiv.com/hubfs/Thinktiv%20Logo-1.svg "Thinktiv Logo-1")](http://thinktiv.com) ![Thinktiv Logo-1](https://www.thinktiv.com/hubfs/Thinktiv%20Logo-1.svg) - [Solutions](https://www.thinktiv.com/solutions) - [All Solutions](https://www.thinktiv.com/solutions) - [Transaction Diligence](https://www.thinktiv.com/solutions/transaction-diligence) - [Commercial Strategy](https://www.thinktiv.com/solutions/commercial-strategy) - [Product Strategy](https://www.thinktiv.com/solutions/product-strategy) - [Product Confidence Index](https://www.thinktiv.com/intelligencetools) - [Intelligence Tools](https://www.thinktiv.com/intelligencetools) - [Outcomes](https://www.thinktiv.com/case-studies) - [Insights](https://www.thinktiv.com/blog) - [About](https://www.thinktiv.com/about) - [Our Team](https://www.thinktiv.com/about) - [News](https://www.thinktiv.com/blog) - [Contact Us](https://www.thinktiv.com#contactus) Search - There are no suggestions because the search field is empty. ![Siemens\_Logo](https://www.thinktiv.com/hubfs/Siemens_Logo.svg "Siemens_Logo") 0+ Marketplaces Analyzed 0 Phases Defined ### Thinktiv helped Siemens develop a playbook to commercialize digital marketplace concepts and assess investment opportunities for its $20B+ Digital Industries Software business. ![gradient\_bar](https://www.thinktiv.com/hs-fs/hubfs/gradient_bar.png?width=494&height=17&name=gradient_bar.png)   BVA ### Digital Marketplace Strategy & Playbook Overview Siemens, a leader in industrial automation, sought to expand its digital marketplace strategy across 16 industry verticals following its acquisition of Supplyframe. Thinktiv partnered with Siemens DISW to create a strategic playbook for assessing, prioritizing, and implementing initiatives to integrate marketplace purchasing into Siemens' CAD and PLM software. --- ![BVA Square - blue](https://www.thinktiv.com/hubfs/Square%201%20.svg) #### **BUSINESS VALUE ARCHITECTURE** lorem ipsum ![Accelerators Triangle - orange](https://www.thinktiv.com/hubfs/Triangle%201.svg) #### **PRODUCT ACCELERATION** lorem ipsum ![Thinktiv Logo](https://www.thinktiv.com/hubfs/Impact%20Logo%201.svg) #### **PROGRAM IMPACT** Alongside the executive team, Thinktiv launched an entirely new market narrative, moving the company from their legacy pricing solution to a sales tool that maximizes customer lifetime value. This led to a $30M raise, multiple product launches, and a sale to Madison Dearborn Partners. #### **Develop View of Synergistic Fit** Conducting internal research and customer interviews, Thinktiv evaluated Siemens’ competitive advantages against user behaviors, to identify where marketplaces may provide synergies with existing Siemens software offerings and vertical use cases. #### **Create a Marketplace Playbook** Thinktiv developed a playbook for Siemens to use in identifying and assessing the viability of marketplace concepts. The playbook outlines characteristics to look for, beacons of success, market opportunities, and steps to launch concepts. #### **Shaping Siemens Digital Industries Software Strategy** Thinktiv’s materials have become central to Siemens’ approach to digital marketplace development, now a priority for Digital Industries Software. The marketplace playbook is reshaping Siemens' business to enhance user value, capture market share, speed up decisions, and unify marketplace initiatives globally. ## The playbook developed by Thinktiv and Siemens considers factors like scale, success potential, revenue models, market readiness, and alignment with existing Siemens offerings. This framework enables Digital Industries Software businesses to prioritize initiatives, manage risk, and make informed decisions to enhance market share, engagement, and growth across verticals. Business Value Architecture Thinktiv broadened Zilliant’s commercial narrative and messaging beyond pure "pricing management," and evolved their packaging and pricing architecture. Solution 01 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer pharetra tellus ac dictum pulvinar. Aenean faucibus dolor in elementum pretium. Proin malesuada felis nec lacinia luctus. Aliquam congue fermentum lacus, accumsan laoreet erat dignissim nec. Suspendisse vulputate in nisl ac fringilla. ![gradient\_bar](https://www.thinktiv.com/hs-fs/hubfs/gradient_bar.png?width=494&height=17&name=gradient_bar.png)   Want to See More? Check out these additional engagements ##### Realized BVA + PVA ![Realized-card@2x square](https://www.thinktiv.com/hs-fs/hubfs/Realized-card@2x%20square.jpg?width=900&name=Realized-card@2x%20square.jpg) ##### Acoustic BVA + PVA ![Acoustic\_Card](https://www.thinktiv.com/hs-fs/hubfs/Acoustic_Card.jpg?width=900&name=Acoustic_Card.jpg) ##### View More Case Studies [![Arrow Button 2](https://www.thinktiv.com/hubfs/Arrow%20Button%202.svg "Arrow Button 2")](https://www.thinktiv.com/case-studies?hsLang=en) ## Contact Us. Let's talk about the right value creation strategy for your business or portfolio company. ### We help companies win. 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