--- title: OmniScience BVA and Accelerator Case Study image: https://www.thinktiv.com/hubfs/ShareHeader.png --- [Skip to content](https://www.thinktiv.com/case-studies/omniscience#main-content) [![Thinktiv Logo-1](https://www.thinktiv.com/hubfs/Thinktiv%20Logo-1.svg "Thinktiv Logo-1")](http://thinktiv.com) ![Thinktiv Logo-1](https://www.thinktiv.com/hubfs/Thinktiv%20Logo-1.svg) - [Solutions](https://www.thinktiv.com/solutions) - [All Solutions](https://www.thinktiv.com/solutions) - [Transaction Diligence](https://www.thinktiv.com/solutions/transaction-diligence) - [Commercial Strategy](https://www.thinktiv.com/solutions/commercial-strategy) - [Product Strategy](https://www.thinktiv.com/solutions/product-strategy) - [Product Confidence Index](https://www.thinktiv.com/intelligencetools) - [Intelligence Tools](https://www.thinktiv.com/intelligencetools) - [Outcomes](https://www.thinktiv.com/case-studies) - [Insights](https://www.thinktiv.com/blog) - [About](https://www.thinktiv.com/about) - [Our Team](https://www.thinktiv.com/about) - [News](https://www.thinktiv.com/blog) - [Contact Us](https://www.thinktiv.com#contactus) Search - There are no suggestions because the search field is empty. ![omnisciencelogo](https://www.thinktiv.com/hs-fs/hubfs/omnisciencelogo.png?width=287&height=36&name=omnisciencelogo.png "omnisciencelogo") ### “Thinktiv has transformed our thinking and the aspirational level of the impact we want to have in our industry, reinforcing how unique we are and how much we have to offer.” \- Angela Holmes | CEO at OmniScience ![gradient\_bar](https://www.thinktiv.com/hs-fs/hubfs/gradient_bar.png?width=494&height=17&name=gradient_bar.png)   Business Value Architecture + Accelerator ### Creating a solid foundation for sustainable market expansion. Overview OmniScience leverages AI-driven solutions to enhance clinical research by unifying complex trial data, improving efficiency and oversight. Their products utilize generative AI for streamlined strategies and data analysis, assisting biopharma teams in gaining insights from trial data. #### **CHALLENGE** OmniScience, operating in the life sciences AI sector, needed to establish a clear market position, differentiate itself from competitors, and update its brand identity to align with its vision for category leadership. OmniScience faced challenges communicating its unique value to potential customers without market validation or a defined competitive stance. #### **SOLUTION** Thinktiv drove a strategic transformation through comprehensive market research, clarifying competitive positioning, and creating Ideal Customer Profiles for better targeting. We revamped the brand identity to highlight expertise in data science and restructured product offerings with a scalable tiered pricing model more aligned with customer needs. #### **PROGRAM IMPACT** OmniScience now has a premium, distinct brand identity and a refined go-to-market strategy, enhancing its appeal to customers and stakeholders. The strategic repositioning has strengthened its competitive stance and paved the way for OmniScience’s growth and leadership in life sciences AI, with a solid foundation for sustainable market expansion. BUSINESS VALUE ARCHITECTURE Helping advance life science missions through unparalleled expertise OPPORTUNITY 01 Thinktiv developed frameworks to guide alignment and create a foundation for building future artifacts so OmniScience could transition from a services-based business into a category-leading, tech-enabled service for life science organizations. OPPORTUNITY 02 Thinktiv crafted a commercial narrative highlighting the brewing arms race for purpose-built AI technology for life sciences, and a corresponding messaging architecture to emphasize OmniScience's differentiated ability to deliver these technologies. OPPORTUNITY 03 We developed “Ideal Customer Profiles” to guide GTM efforts, provide insights into the companies most likely to engage in successful sales, and describe value levers that resonate most to tailor engagement strategy effectively. OPPORTUNITY 04 We constructed a packaging architecture that allows OmniScience to streamline sales cycles by providing standardized offerings that still capture the complexity of customer demands, rather than tailoring bespoke solutions for each engagement. ACCELERATOR Helping advance life science missions through unparalleled expertise OPPORTUNITY 01 Thinktiv redefined brand positioning, recognizing that the former name limited the brand's scope and market perception. We shifted the focus to a name that would better capture the intersection of AI, life sciences, and innovation. OPPORTUNITY 02 We utilized an AI-supported, research-driven approach to shortlist and test names, considering semantic resonance, market fit, and legal availability. The name "OmniScience" emerged as the top choice due to its positive association with brand values. OPPORTUNITY 03 Thinktiv created several brand concepts and tested them, resulting in a refined identity that highlighted "AI and Life Sciences." The selected visuals aimed to communicate a premium, innovative brand image. OPPORTUNITY 04 We aligned brand values with the market and investor expectations ensuring the new brand resonated across key stakeholders, including middle-market pharma clients, investors, and partners, to establish credibility and growth potential. ![OSimage3](https://23392867.fs1.hubspotusercontent-na1.net/hub/23392867/hubfs/OSimage3.jpg?width=1200&length=1200&name=OSimage3.jpg) ![OSimage4](https://23392867.fs1.hubspotusercontent-na1.net/hub/23392867/hubfs/OSimage4.jpg?width=1200&length=1200&name=OSimage4.jpg) --- Competitive Landscape Analysis and Positioning Lorem Ipsum ![Solutions Image Placeholder](https://www.thinktiv.com/hubfs/Solutions%20Image%20Placeholder.png "Solutions Image Placeholder") --- Voice of Customer Research: Stakeholder Challenges & Opportunity Pinpointing Lorem Ipsum ![Solutions Image Placeholder](https://www.thinktiv.com/hubfs/Solutions%20Image%20Placeholder.png "Solutions Image Placeholder") --- Category Leadership Definition: Creating Design-to-Source Intelligence Lorem Ipsum ![Solutions Image Placeholder](https://www.thinktiv.com/hubfs/Solutions%20Image%20Placeholder.png "Solutions Image Placeholder") --- ![OSimage2](https://www.thinktiv.com/hubfs/OSimage2.jpg "OSimage2") Want to See More? Check out these additional engagements ##### Exegy ![exegy-card@2x square](https://www.thinktiv.com/hs-fs/hubfs/exegy-card@2x%20square.jpg?width=900&name=exegy-card@2x%20square.jpg) ##### Classy ![classy-card@2x square](https://www.thinktiv.com/hs-fs/hubfs/classy-card@2x%20square.jpg?width=900&name=classy-card@2x%20square.jpg) ##### View More Case Studies [![Arrow Button 2](https://www.thinktiv.com/hubfs/Arrow%20Button%202.svg "Arrow Button 2")](https://www.thinktiv.com/case-studies?hsLang=en) ## Contact Us. Let's talk about the right value creation strategy for your business or portfolio company. ### We help companies win. 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