---
title: Gemini Case Study
image: https://www.thinktiv.com/hubfs/ShareHeader.png
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![GeminiLogo](https://www.thinktiv.com/hs-fs/hubfs/GeminiLogo.png?width=240&height=42&name=GeminiLogo.png "GeminiLogo")

### “Digital Twins are the future of predictive medicine – we now have a view into the knee that we’ve never had before and a gateway to Medicine 3.0 for joint health.”

#### - Andy Pearle, MD

![gradient\_bar](https://www.thinktiv.com/hs-fs/hubfs/gradient_bar.png?width=494&height=17&name=gradient_bar.png)

 

GeminiOV

### The Digitized Self Gateway to Health & Wellness

Gemini OV, a pre-product company, critically needed to build a marketable product and develop a corresponding commercial narrative and GTM strategy. Thinkiv was entrusted by GeminiOV’s financial sponsor, OrthoVentions, to commercialize the company’s technology, design and build the product, and take the company through FDA approval into limited market release.

---

#### **TOTAL ADDRESSABLE MARKET INSIGHTS**

Multiple in-depth TAM analyses were conducted to determine the most promising strategic directions for GeminiOV. These analyses resulted in foundational themes for the commercial narrative and corporate overview deck.

#### **END-TO-END PRODUCTIZATION**

Thinktiv Health transformed GeminiOV’s original algorithm into a sophisticated brand with a comprehensive interface that showcases the platform’s interactive 3D models and key measurement presentations for patients and physicians.

#### **KEY COMPETITION & MARKET DYNAMICS**

Thinktiv Health conducted comprehensive market research to map competitors and potential opportunities in the orthopedic software space. This foundation for marketing and positioning strategies was crucial to the long-term strategic roadmap.

- ![Mobile-3Dvideo-in-situ](https://www.thinktiv.com/hs-fs/hubfs/Mobile-3Dvideo-in-situ.jpg?width=3500&height=2423&name=Mobile-3Dvideo-in-situ.jpg)

  Next Generation   
  AI-Assist Tool,  
   Leading Innovation
- ![Desktop-ReportPDF-in-situ-B](https://www.thinktiv.com/hs-fs/hubfs/Desktop-ReportPDF-in-situ-B.jpg?width=3000&height=2000&name=Desktop-ReportPDF-in-situ-B.jpg)

  Enhancing   
  Pre-Surgical   
  Planning &   
   Awareness
- ![GeminiImage](https://www.thinktiv.com/hs-fs/hubfs/GeminiImage.jpg?width=2160&height=1236&name=GeminiImage.jpg)

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##### View More Case Studies

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