--- title: Accelo GRO BVA and PVA Case Study image: https://www.thinktiv.com/hubfs/ShareHeader.png --- [Skip to content](https://www.thinktiv.com/case-studies/accelo#main-content) [![Thinktiv Logo-1](https://www.thinktiv.com/hubfs/Thinktiv%20Logo-1.svg "Thinktiv Logo-1")](http://thinktiv.com) ![Thinktiv Logo-1](https://www.thinktiv.com/hubfs/Thinktiv%20Logo-1.svg) - [Solutions](https://www.thinktiv.com/solutions) - [All Solutions](https://www.thinktiv.com/solutions) - [Transaction Diligence](https://www.thinktiv.com/solutions/transaction-diligence) - [Commercial Strategy](https://www.thinktiv.com/solutions/commercial-strategy) - [Product Strategy](https://www.thinktiv.com/solutions/product-strategy) - [Product Confidence Index](https://www.thinktiv.com/intelligencetools) - [Intelligence Tools](https://www.thinktiv.com/intelligencetools) - [Outcomes](https://www.thinktiv.com/case-studies) - [Insights](https://www.thinktiv.com/blog) - [About](https://www.thinktiv.com/about) - [Our Team](https://www.thinktiv.com/about) - [News](https://www.thinktiv.com/blog) - [Contact Us](https://www.thinktiv.com#contactus) Search - There are no suggestions because the search field is empty. ![accelo logo](https://www.thinktiv.com/hs-fs/hubfs/accelo%20logo.png?width=150&height=38&name=accelo%20logo.png "accelo logo") \+0% YOY Increase in Enterprise Bookings #### Thinktiv re-positioned Accelo’s commercial trajectory with a focused growth plan and an AI-centric, visualized product roadmap for its next two years of investment. ![gradient](https://www.thinktiv.com/hs-fs/hubfs/gradient.png?width=493&height=17&name=gradient.png)   DILIGENCE + COMMERCIAL + PRODUCT STRATEGY ### Honing an AI-centric path to value creation. Overview Accelo struggled with market pressures, an undefined product practice, and a scattered ICP, impeding them from reaching their potential. Thinktiv partnered with Bow River and Accelo from pre-transaction diligence through a post-close value creation strategy encompassing commercial positioning and product priorities. --- ![BVA Square - blue](https://www.thinktiv.com/hubfs/Square%201%20.svg) #### **BUSINESS VALUE ARCHITECTURE** lorem ipsum ![Accelerators Triangle - orange](https://www.thinktiv.com/hubfs/Triangle%201.svg) #### **PRODUCT ACCELERATION** lorem ipsum ![Thinktiv Logo](https://www.thinktiv.com/hubfs/Impact%20Logo%201.svg) #### **PROGRAM IMPACT** lorem ipsum ![TransactionDiligence](https://www.thinktiv.com/hubfs/TransactionDiligence.png "TransactionDiligence") #### **Growth Risk & Opportunities Assessment** Our GRO identified stalled sales motions, product innovation gaps, and weak positioning for upmarket expansion. It also elevated opportunities to align product & GTM motions to a tighter ICP. ![CommercialStrategy](https://www.thinktiv.com/hubfs/CommercialStrategy.png "CommercialStrategy") #### **Business Value Architecture** Our BVA repositioned Accelo as a category leader in the PSA market, evolving from an undifferentiated work management platform to an operating system for scalable growth across the quote-to-cash lifecycle. ![ProductStrategy](https://www.thinktiv.com/hubfs/ProductStrategy.png "ProductStrategy") #### **Product Value Architecture** Our PVA established an AI-centric roadmap that progressively transforms Accelo into an intelligent quote-to-cash optimization platform, paying off its new growth-oriented positioning. ![slide1.2](https://www.thinktiv.com/hubfs/slide1.2.png "slide1.2") ![slide1.3](https://www.thinktiv.com/hubfs/slide1.3.png "slide1.3") ### Confirmatory Diligence identified market pressures, positioning opportunities, and foundational product assets to drive value. ### "Thinktiv's strategy programs have been a massive accelerator to our commercial traction and customer excitement — we're thrilled with the results of our work together. " Karen Sawyer, CEO ### Commercial Strategy delivered ICP frameworks to focus market expansion, a phased product evolution plan in line with the go-to-market strategy, and an evolved market positioning –away from a point solution consolidation play towards a differentiated, AI-ready platform. ![slide2.3](https://www.thinktiv.com/hubfs/slide2.3.png "slide2.3") ![slide2.1](https://www.thinktiv.com/hubfs/slide2.1.png "slide2.1") ![Group 1261156815](https://www.thinktiv.com/hubfs/Group%201261156815.png "Group 1261156815") ### "Thinktiv delivered huge impact in an aggressive time frame — aligning our entire team around an AI-centered product roadmap and commercial strategy that's already driving new customer wins and a more valuable future for the business." Joe DiPaulo, CPO & CTO ### Commercial Strategy delivered ICP frameworks to focus market expansion, a phased product evolution plan in line with the go-to-market strategy, and an evolved market positioning –away from a point solution consolidation play towards a differentiated, AI-ready platform. ### Accelo’s newly visualized horizon roadmap provides clients and prospects a view into future market-leading capabilities enabling key new account wins. ![Slide4.4](https://www.thinktiv.com/hs-fs/hubfs/Slide4.4.png?width=2000&height=710&name=Slide4.4.png "Slide4.4") --- Want to See More? Check out these additional engagements ##### OmniScience BVA + Accelerator ![OS\_Card](https://www.thinktiv.com/hs-fs/hubfs/OS_Card.jpg?width=900&name=OS_Card.jpg) ##### OpsLab ![ol-card@2x square](https://www.thinktiv.com/hs-fs/hubfs/ol-card@2x%20square.jpg?width=900&name=ol-card@2x%20square.jpg) ##### View More Case Studies [![Arrow Button 2](https://www.thinktiv.com/hubfs/Arrow%20Button%202.svg "Arrow Button 2")](https://www.thinktiv.com/case-studies?hsLang=en) ## Contact Us. Let's talk about the right value creation strategy for your business or portfolio company. ### We help companies win. 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