Thinktiv Playbook: Market Leap + Amplifier
By the end of 2010, Spredfast had bootstrapped its way to strong traction in the emerging market for SaaS-based social media management software, and raised their first round of institutional capital from Austin Ventures. One of the first things the company did with their new capital was turn to Thinktiv. In short order, we helped Spredfast re-design it’s core product offering to achieve market-leading usability, and worked closely with a new CMO to deploy an elevated visual brand, market message platform and marketing website.
Today, Spredfast has raised over $60 million in growth equity capital and is a global leader in enterprise social marketing, helping some of the world’s largest brands execute “marketing at the speed of life.”
Services: Market Analysis + Product Strategy + UI Design + UX Design + Branding + Messaging + Website Design
Market Sector(s): Social Marketing, SaaS, Enterprise, B2B
How fast could you grow if your customers actually loved your products?