Shopatron

Shopatron 

Ventures

Thinktiv Playbook:  Amplifier + Colonization + Strategic Advisory

Shopatron is the world’s leading provider of SaaS-based, eCommerce order management. When the company contacted Thinktiv, they had spent nearly the better part of a decade with the same visual brand and market message, which they used to accumulate over 1,000 manufacturer brands as clients.  With new products in the pipeline and a strong desire to expand their value proposition to address multi-channel retailers, they turned to Thinktiv to help position the company for its next major wave of growth.  

Starting in Summer 2012, Thinktiv methodically transformed the company over a nine-month period.  We architected a new messaging platform around the concept of “E-commerce. Transformed.’  We designed a dramatic new visual brand, designed and authored a new collection of multi-channel collateral artifacts, designed a new Shopatron.com website, and helped the company modernize its outbound demand generation programs to serve large enterprise retailers.  The effort was deemed such a success that Thinktiv’s Steve Waters agreed to join Shopatron’s Board of Directors at the conclusion of the project. He remains a Board member, advising the company as it manages its aggressive growth and market expansion.

www.shopatron.com


 
It would be hard to overestimate Thinktiv’s impact on Shopatron’s recent success. Top notch creativity combined with intellectual horsepower — that’s what Thinktiv means to me.
— Ed Stevens, CEO, Shopatron
 

Services:  Market Analysis + Branding + Messaging + Website Design + Content/Collateral + Go-to-Market Strategy + Multi-channel Marketing Programs + Business Development Strategy + Corporate Development Strategy

Market Sector(s): Retail, e-Commerce, SaaS, Distributed Order Management, SMB, Enterprise, B2B


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