Thinktiv Playbook: Strategic Advisory + Born Winner
College Portfolio engaged Thinktiv as its commercialization partner and strategic advisor for launching a SaaS-based platform for student career planning and related services. Thinktiv designed and developed a unified content/collaboration platform that served the needs of students, universities and corporate recruiters, creating a new model for on-campus career services.
In parallel, Thinktiv designed the College Portfolio’s visual brand, implemented a messaging framework and go-to-market strategy focused on converting colleges onto the platform, and supported the company as it secured its initial round of seed financing. Shortly after launching the platform in the Fall of 2012, College Portfolio was acquired by Fullbridge Program, a venture-backed, accelerated business education program that delivers real-world skills and insider insights to graduates.
Services: M&A Advisory + Branding + Messaging + Website Design + Go-To-Market Strategy + Product Strategy + Product Development + UI Design + UX Design
Market Sector(s): Education, SaaS, Collaboration, B2B
Could you use help navigating M&A interest or capital fundraising strategies?