Thinktiv Playbook: Market Leap
By early 2012, BP3 had built a leading technical and strategy services firm focused on deploying large-scale implementations of IBM’s Business Process Management (BPM) software platform. Recognizing early that mobile device computing would generate a new wave of demand for mobile BPM solutions, BP3 turned to Thinktiv to execute the launch of their first technology product. In short order, Thinktiv transformed BP3 from a services firm into a product company, designing, building and launching BP Mobility, a market-leading mobile development platform capable of integrating any defined business process into powerful iOS mobile experiences. Working under tight time frames, Thinktiv recast the company’s visual brand and market messaging to reflect the new orientation of the company, refreshed and expanded BP3’s collateral and demo assets, designed and deployed a new marketing website, and architected demand generation programs that supported the successful launch of the product at IBM’s Impact Conference .
Services: Market Analysis + Branding + Messaging + Website Design + Go-To-Market Strategy + Multi-channel Marketing Programs + Product Strategy + Product Development + UI Design + UX Design + Responsive Web Development
Market Sector(s): Business Process Management, Mobile, API
We can turn your services firm into a product firm. It does wonders for your valuation.