Thinktiv Playbook: Born Winner
In 2008, serial entrepreneur and leading email technology expert Joshua Baer founded and launched OtherInbox, an innovative “smart” email service that helps consumers manage their communications with retailers and other bulk senders by organizing and filtering their messages.
After a period of initial market traction, OtherInbox engaged Thinktiv to design and visualize expanded product features and capabilities, elevate the company’s visual brand, and design a new marketing website. In January 2012, OtherInbox was acquired by growth capital-backed ReturnPath, a leading email marketing solution provider.
Services: Product Strategy + UI Design + UX Design + Branding + Messaging + Website Design
Market Sector(s): Email, SaaS, Analytics, B2C, B2B
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